Aigner
Etienne Aigner AG is a fashion house based in Munich, Germany, that specializes in high-end leather goods such as handbags, purses, belts, wallets, accessories, leather and so on. It is named after its founder, Etienne Aigner (1904-2000).
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Etienne Aigner describes himself as a German brand with Italian soul, melding German precision with Tuscan tradition, with motifs and monograms special, arising from equestrian themes as inspiration. The design of all the women wear are made by a subsidiary in Florence, leather goods like bags, belts, wallets, accessories, leather, shoes and scarves are designed in Munich. By "Antic Red" color (signature color) Aigner demonstrates a tribute to the Tuscan Chianti Classico.
History
Etienne Aigner was born in Ersekujvar, Hungary, 1904 (now Nove Zamky, Slovakia). Aigner was first bookbinder, and began shortly after World War II, in Paris, tailored sophisticated leather goods of various haute couture. Etienne Aigner established himself well in Paris designing handbags and belts for the European fashion elite, including Christian Dior himself.
Etienne older brother Lucien Aigner was a famous photographer of celebrities, and argued to be the first paparazzi.
1950, in New York, he showed his Antic Red leather with an open pocket bag with edges. He has also perfected the Aigner logo after his monogram, "A" for Aigner formed into a horseshoe. [1]
In 1959, Etienne Aigner opened his first showroom in Manhattan, New York to take advantage of the new wealthy American client base, and jet-set.
In 1965 the "Aigner" brand and logo was registered as a license to a business partner, a Mr. Heiner H RANKL from Landsberg am Lech, who Aigner GmbH Munich. [1]
Timeline
1972 - Etienne Aigner SrI is based in Italy and is responsible for all leather goods.Later expanded to include shoes and bags.
1973 Fire is international and franchises introduced
1974 Fashion accessories like silk scarves were introduced
1975 Aigner into cosmetic market with a perfume
1978 First fashion collection, casual clothing for men and women
1979 becomes Aigner Companies
1982 launches "Treasure"-line watches and jewelry designed by
1983 will be published
1987 permission granted for Aigner glasses
1990 permission granted for the men's and women's clothing
1991 Co-operation with Volkswagen for special Etienne Aigner Edition Golf Cabriolet, with logos and special fabric
1994 Introduction of a new corporate identity
2001 Aigner award design of watches that pe.timedeign / Pforzheim
2002 New flagship store opened in Munich
2003 Aigner catwalk debut at Milano Moda Donna
2003 big shop in Terminal 2 at Munich airport
2004 "Sabatini SpA" issued license Aigner lady, "Nigura Metzler Optics International GmbH, Dusseldorf" wins license for eyewear. Jewelry, watches and licensed to write "pe.timedesign". Women's clothing is licensed to "Dressler Bekleidungswere Brinkmann GmbH & Co. KG" in Düsseldorf.
2005 New store systems "Champagne" is realized in Dubai and Jakarta
2006 Inauguration os sterling silver collection
2008 Udo Edling appointed Global Creative Director
Source: [2] [3]
Distribution
The company's products, available in 49 countries globally and more than 438 stores.
Market Share
In Aigner Prospectus 2009 were as follows: 60% of all sales from the external market, and 40% of the German domestic market. Of these, combined, include sales:. Leather products (including handbags, shoes, purses) was 56%, clothing 23%, 4% accessories, jewelry & watches write 5% and sunglasses 1% of total sales [4]
Involvement in the Equestrian World
In 1974, Etienne Aigner inaugurated the "Royal Ascot in Munich": 1974, Etienne Aigner Renntag (race day).
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